From Low Ticket To Lift Off: Amazon Commissions Decoded (With a Dashboard & a Dash Of Intuitive Magic)
Optimizing Commissions with Data & Divine Intuition: A Tableau Deep Dive
Sometimes, the data whispers. And if you’re lucky (or just deeply in tune with your creative radar), you catch it before it becomes a full-blown scream in your revenue report.
In this post, I’m walking you through how a dip in Amazon commissions led to a gut feeling, which led to a full Tableau dashboard buildout, which led to clarity — and a 70.8% increase in commissions. Yes, I said seventy. Point. Eight.
When managing digital storefronts, you learn to pay attention not just to numbers but to vibes. And recently, something felt… off.
We were adding more products, which should mean more revenue, right?
Wrong.
Commissions were shrinking — not growing. That’s when the antennas went up. 🧠🔮
The Experiment: Let’s Test the Theory
I decided to get hands-on and test a theory:
What if low-ticket items were dragging down overall commission potential?
To find out, I pulled in historical commission data and began visualizing it with Tableau. Using a simple strategy of before vs. after optimization — essentially removing the underperformers — I was able to compare projected growth to actual results.
Spoiler alert: the results were wildly validating.
The Results: It Was the Low-Ticket Items All Along
Once the lineup was optimized, commissions increased by a full 70.8%. The line chart didn’t lie — actuals overtook projections fast. It was like the storefront got a raise.
“Actual commissions increased by 70.8% after removing low-ticket products — outperforming projections significantly.”
That’s straight from the executive summary inside the dashboard.
The data confirmed what the intuition had already suspected:
We weren’t just adding too much — we were adding the wrong things.
What This Drove Home For Me:
• Creative intuition isn’t fluff — it’s a business tool.
• Data is divine when used correctly.
• You don’t always need more products — sometimes, you need the right ones.
• Tableau is that girl.
Want to Work With Me?
I build dashboards that don’t just show data — they tell the real story behind what’s working (and what’s secretly costing you). Let’s make your numbers make sense.
email: heylove@lifepathsecrets.io
